The Importance of The Operations Manual
At the heart of a systems-driven business is your company’s operations manual. The operations manual is the authoritative guidebook of …
Monthly Archives: December 2009
What’s “YOUR” USP? (Unique Selling Proposition)
The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” …
Big Dogs Expect To Win (So Act As If)
When big dogs come on the canine scene all the other dogs sit up and take notice. If there is …
The Concept Of Value-Added Selling 10 Ways That You Can Add Value To Your Product Or Service
The concept of value-added selling has been a popular one for a number of years. In fact, I have lots …
